Mission & Values
Lauthywas born with a simple yet powerful purpose: to create a brand that inspires movement, comfort, and freedom . More than just clothing or marketing services, we want todeliver real experiences that make each person feel lighter, more confident, and connected to what they believe in.
Our mission is to clothe and support those who have built their own path. Whether it's a comfortable pair of leggings that accompany a full day of achievements, or a well-designed website that transforms an idea into real sales, everything we create begins with a question:
👉 How can we make life easier for the people behind the training programs, projects, and brands?
We believe in a new era of entrepreneurship and lifestyle. An era where perfection is worth more than perfection, and where women and men of all styles find in Lauthy not only products and services but a brand that understands them, respects them, and accompanies them, without impositions, without unattainable standards.
Lauthy was created by us, Matheus and Laura,with a genuine desire to do things differently. We saw the fashion and marketing market often stuck in worn-out formulas, and we realized there was room for something more human, lighter, and more authentic.
That's what we try to bring every day, in every detail, in every choice.
🌱 Our values
1. Freedom
We believe that living and doing business with freedom is the greatest privilege. We value the autonomy of those who chart their own course in style, business, and life.
2. Authenticity
We don't follow fleeting trends. We create based on what is real, on what makes sense. We value those who are genuine, those who start small, those who persevere with courage without compromising their essence.
3. Quality with purpose
Each Lauthy piece is designed to last, to be worn and lived for. Every service we deliver at our agency is designed with strategy, intention, and a focus on real results.
4. Transparency
We speak openly. We explain our processes, prices, and expectations clearly. We believe that trust is built on truth, not empty promises.
5. Innovation that serves
For us, innovation only makes sense when it improves someone's life. Whether through technology, design, or strategies, we innovate with purpose.
6. Intelligent simplicity
Less noise, more impact. Simplicity, when done well, transforms. This is the foundation of our products, our communications, and the solutions we deliver.
7. Real proximity
Lauthy is made by people and for people. We like to be close, to listen, to respond, to accompany. We don't hide behind institutional discourse. Matheus and Laura are the face and soul of the brand, and they are keen to maintain this direct link with the community.
Ultimately, our purpose is clear:
To create freedomfor those who wear Lauthy and feel good in their bodies, and for those who believe in a project and want to grow in the digital world with strategy and soul.
We know that building something like this is a daily task. Every piece of feedback, every happy customer, every new creation fuels our desire to continue.
And we continue with this mission: to learn, grow, and create a brand that evolves along with those who are part of it.
Because, deep down, Lauthy isn't just ours.
It belongs to everyone who believes in a more genuine, lighthearted, and free way of living, doing business, and dressing.